Live demo · Reporting

Weekly KPI dashboard

Busy owners don't want a spreadsheet, they want to know if the business is moving. Every Friday I fill in the week's numbers and this page shows what changed, with a summary ready to send. The sample is a coaching business 12 weeks in.

Coaches & consultantsAgenciesService businesses running ads

Sample data. Your changes stay in this browser and are never uploaded.

Show

Leads
71
+8% vs last week(good)
Calls booked
26
+13% vs last week(good)
Show rate
81%
-2% vs last week(needs attention)
Revenue
$10,600
+19% vs last week(good)
Cost per lead
$18.31
-3% vs last week(good)
First reply time
1.1 hrs
-21% vs last week(good)

Leads and calls booked

Per week. Hover or use the arrow keys for each week's numbers.

Leads
Calls booked

Revenue per week

New client payments, USD.

First reply time to new enquiries

Average hours until a new lead hears back. Faster replies book more calls.

This week's update

Weekly update, week of W12

- Leads: 71 (+8% vs last week)
- Calls booked: 26 (+13% vs last week)
- Show rate: 81% (-2% vs last week)
- Revenue: $10,600 (+19% vs last week)
- Cost per lead: $18.31 (-3% vs last week)
- First reply time: 1.1 hrs (-21% vs last week)
- Clients won: 7

Full dashboard attached. Happy to walk through it on our call.

The numbers

Edit any cell and the dashboard updates. Add a row each week.

Week of	Leads	Calls booked	Calls held	Clients won	Revenue ($)	Ad spend ($)	First reply (hrs)
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12